The project is a partnership between Viviane Carvalho and the experienced photographer Hassan Ammar (Lebanese, 41) who is married to […]Read More Read More
The cover of our special Mount Lebanon could not be other than the Glace Maurice Bachir. Telling this story is as delicious as the ice cream of this famous Lebanese ice cream chain.
Connection Beirut was welcomed by the inheritor of this beautiful family, Maurice Bachir, grandson of one of the founders. Maurice is married to the Brazilian lady; Carolina Kairouz Bachir, who welcomed us in their house in Bikfaya where we had the opportunity of seeing up close the preparation of the ice cream and got to know more about the traditional family managed company.
Bachir Ice Cream originates from a genuine family story, a business firstly founded by two brothers, Maurice and Edward Bachir in their little town in Bikfaya in 1936. The two brothers epoused two sisters Marie-Antoinette and Yvette Bejjani, and all four started started making ice cream in the backyard of the house they lived in together. Passion, commitment, and continuity were the core values of the the ice cream everyone now cherishes.
Bikfaya in Syriac language means “house of stone”, it is a beautiful village surrounded by mountains with an altitude of 950 meters above sea level and is located about 50 minutes from Beirut. The architecture in the region is unique.
In 1960, Mr. Edouard Bachir decided to buy the first freezers and refrigerators, something extremely innovative for that time; the entire appliance was sent to Lebanon all the way from Denmark.
In 1980, they had decided to open three ice cream shops in: Jal-El Dib, then in Achrafieh, later on in Jounieh which was the era of the war (1975-1990) where neither production nor sales were stopped, which shows once more the determination of the Lebanese people. The factory was bombed more than once, and rebuilt several times.
After that, the production started to grow and grow, by 2000 they had about 80 franchises. However, later on the family decided to stop the franchising process in order to keep the quality and tradition of the ice cream. In 2010 they started rebuilding their own shops, currently there are 40 of them, which offer 20 different flavors of ice cream. The best sellers though years are vanilla, Achta with pistachios (milk cream), and of course chocolate. Bachir Ice cream is also famous for its cream chantilly thats tops the ice cream on every cone.
The production of the oldest and most traditional Lebanese ice cream recipe is well kept a secret and known by only one of the inheritors!
What makes the Bachir ice cream special is the selection of the finest ingredients available from all over the world, the natural and fresh fruits abundant in the area, while upholding the highest quality standards in every flavor made, reminding us of the wonderful childhood.
Maurice shared with us that one of the projects for the chain is to expand toward the South region and to invest on new flavors. His wife has suggested two Brazilian options: the irresistible passion fruit, and our delicious brigadeiro as new flavors.
The new generation respects and values the origins of the brand, as well as the consolidated way of production. Making use of traditional recipes and innovating on flavors, the ingredients are carefully selected resulting on a product of quality, respecting a creamy texture, the consistency, and unique flavor of Bachir Ice Cream.
The impressive expansion of the chain is a consequence of right choices on POS, quality and competence certified by local authorities. The company has been delighting Lebanese for the past 80 years and we assure you that it is impossible to resist. Try the authentic flavor of Glace Maurice Bachir.
by Viviane Carvalho
translated by Gabrielle Nakhoul
This post is also available in: Português (Portuguese (Brazil))